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Baird/STR Hotel Stock Index Rises in August

The Baird/STR Hotel Stock Index reported a 2.9% increase to 2,397 in August and is up 18.4% year-to-date 2012.
By HNN Newswire
September 13, 2012 | 5:30 P.M.

HENDERSONVILLE, Tennessee, and MILWAUKEE—The Baird/STR Hotel Stock Index reported a 2.9-percent increase in August to 2,397 and is up 18.4 percent year-to-date 2012. The index ended 2011 at 2,025.

Robert W. Baird & Company and STR partnered to create the Baird/STR Hotel Stock Index—the first widely available U.S. hotel stock index in the hotel industry. The index combines Baird’s financial markets expertise, the data processing of STR and the up-to-the-minute distribution capabilities of HotelNewsNow.com, the industry’s leading hotel news website.

The Baird/STR Hotel Stock Index outperformed both the MSCI REIT (RMZ) (-0.4percent) and the S&P 500 (+2.0 percent) in August 2012.

“The hotel industry recorded favorable performance during August,” said Randy Smith, co-founder and chairman of STR. “With the third quarter coming to a close, investors are starting to look toward 2013. STR is expecting 2012 to finish the year with reasonable increases though 2013 may be a softer year for the hotel industry.”

“Macroeconomic news was light during August, and the risk-on trade worked well—a reversal from the previous three months when hotel stocks significantly underperformed the broader market and other real-estate sectors,” said David Loeb, senior hotel research analyst and managing director at Baird. “August industry-wide (revenue-per-available-room) trends were solid in the 7-percent to 8-percent range, and investors have begun shifting their focus to 2013, given expectations for continued strength into year-end.”

The Baird/STR Hotel Stock Index was rebalanced on 24 August 2012 to account for the one-time special dividend distributed by Choice Hotels International.

About the Baird/STR Hotel Stock Index

The Baird/STR Hotel Stock Index was set to equal 1,000 on 1 January 2000, as its starting point. The Index reached its peak of 3,178 on 5 July 2007. The Index’s lowest point occurred on 6 March 2009, when it dropped to 573.

The Index is available exclusively on www.hotelstockindex.com and www.HotelNewsNow.com. The Baird/STR Hotel Stock Index is a cobranded index created by Robert W. Baird & Co. (Baird) and Smith Travel Research, Inc. (STR). The market-cap weighted Index is comprised of 15 of the largest market capitalization hotel companies publicly traded on a U.S. exchange and attempts to characterize the performance of hotel stocks. The Index is maintained by Baird and is hosted on HotelNewsNow.com. The Index is not actively managed and a direct investment cannot be made in it.

The companies that comprise the Baird/STR Hotel Stock Index: Choice Hotels International, DiamondRock Hospitality,  Hersha Hospitality Trust, Hospitality Properties Trust, Host Hotels & Resorts, Hyatt Hotels Corporation, InterContinental Hotels Group, LaSalle Hotel Properties, Marriott International, Pebblebrook Hotel Trust, RLJ Lodging Trust, Starwood Hotels & Resorts Worldwide, Strategic Hotels & Resorts, Sunstone Hotel Investors and Wyndham Worldwide.

Media Contacts:

Jeff Higley
VP, Digital Media & Communications

jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Director, Public Relations

rurie@str.com
+1 (615) 824-8664 ext. 3305
 
Angela Pittman Taylor
Baird Public Relations

apittmantaylor@rwbaird.com
+1 (414) 765-7250