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Hospitality sector in Dallas moves on from World Cup

Strong August may serve as sign of what’s to come
The World Cup reversed a downturn in hotel performance in Dallas. (Getty Images/Cavan Images RF)
The World Cup reversed a downturn in hotel performance in Dallas. (Getty Images/Cavan Images RF)
CoStar Analytics
September 27, 2026 | 9:51 P.M.

Hotel performance in Dallas experienced a dramatic shift through August, moving from the pressure created by the renovation to the Kay Bailey Hutchinson Convention Center into a World Cup-fueled rebound.

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