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Largest US mall owner rolls out ad campaign as replacement tenants boost rents

Simon's marketing push casts malls, outlets as America's modern 'third place'
The "It's a Simon Thing" marketing campaign highlights malls and outlet centers as places for connection and shared experiences. (Simon Property Group)
The "It's a Simon Thing" marketing campaign highlights malls and outlet centers as places for connection and shared experiences. (Simon Property Group)
CoStar News
September 15, 2026 | 8:16 P.M.

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Simon Property Group, the largest U.S. mall owner, believes its biggest competitive advantage isn't retail. It's the experience.

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