After a Taco Bell wedding, how about a Taco Bell honeymoon? The fast food chain, which previously set up a wedding chapel in Las Vegas, is now planning to have a Taco Bell Hotel in Palm Springs, California, this summer in the latest high-profile, pop-up branding stunt from a restaurant industry.
Taco Bell Looks to Hotels for Next Lifestyle Branding Venture as Other Retail Owners Watch
Promotion, US Restaurant Industry’s Latest Version of Pop-Up Stores, May Provide Blueprint for Others
By Lou Hirsh
CoStar NewsMay 20, 2019 | 2:30 P.M.
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