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Rising competition, pricing for retail centers in big markets prompt some buyers to cast a wider net

Shopping centers still sell, but smaller markets serve as release valve for investor demand
Town Center Plaza in suburban Kansas City traded hands last July as Washington Prime sold the shopping center along with Town Center Crossing to Federal Realty Trust for $289 million. Major tenants include Trader Joe’s, Apple and Sephora. (CoStar)
Town Center Plaza in suburban Kansas City traded hands last July as Washington Prime sold the shopping center along with Town Center Crossing to Federal Realty Trust for $289 million. Major tenants include Trader Joe’s, Apple and Sephora. (CoStar)
CoStar Analytics
March 24, 2026 | 9:09 P.M.

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Retail investment activity keeps increasing, but escalating prices and more competitive bidding for the best centers in the largest U.S. markets are pushing investors to expand their geographic reach.

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News | Rising competition, pricing for retail centers in big markets prompt some buyers to cast a wider net