The group business landscape for hotels is changing as groups seek to make their meetings and events more memorable by incorporating experiences. This opens up a segment once dominated by big-ballroom venues to hotels with unique and adaptable spaces. No longer just for mega-convention center cities such as Orlando, Florida, and Las Vegas, groups are looking at new markets that showcase charm and culture.
This Special Report explores some of those thriving hotel markets and alternative spaces for meetings and events, and shares insights from hoteliers, revenue managers and meeting planners on what groups look for and how hotels can capitalize.
Happy reading,
- The HNN Editorial Staff
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