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From Orient-Express to Emblems, Accor accelerates in luxury

Accor's Sébastien Bazin remains in charge until 2028 to 'finish the job'
The prestigious Lucknam Park Hotel & Spa, in the UK. (Accor - Emblems)
The prestigious Lucknam Park Hotel & Spa, in the UK. (Accor - Emblems)
By AFP, La rédaction Business Immo
November 10, 2025 | 10:47 AM

It's in the Cotswolds, a chic, bucolic region of southwest England, that French hotel group Accor has chosen to launch its latest luxury brand, Emblems, a further step in the group's upmarket strategy.

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News | From Orient-Express to Emblems, Accor accelerates in luxury