Venturing that the future of pharma will be genomic, drugmaker Eli Lilly said it plans to spend $700 million to establish the Lilly Institute for Genetic Medicine in Boston's Seaport District, part of the pharmaceutical giant's strategy to expand the development and production of gene-based therapies. The research hub will be located in a new 12-story building to be co-developed and operated by Alexandria Real Estate Equities where Eli Lilly agreed to lease approximately 334,000 square feet.