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Design now defines the office premium

Occupiers now judge buildings on acoustics, amenities and AI-ready layouts
CoStar News
September 21, 2026 | 6:00 AM

Office owners have won the first argument; the office still matters. The harder argument is now being fought building by building. In a market where occupiers are scrutinising rent, fit-out cost, service charge and employee experience, the question is no longer simply whether a company takes space. It is whether that space can prove its role in performance, culture and talent.

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News | Design now defines the office premium