STR: US Results for Week Ending 11 August

HENDERSONVILLE, Tennessee—The U.S. hotel industry experienced positive results in the three key performance metrics during the week of 5-11 August 2012, according to data from STR.

In year-over-year comparisons, occupancy ended the week with a 3.4-percent increase to 71.4 percent, average daily rate was up 4.0 percent to US$107.05 and revenue per available room ended the week with an increase of 7.5 percent to US$76.39.

Among the Top 25 Markets, Houston, Texas, rose 14.7 percent in occupancy to 65.2 percent, posting the largest increase in that metric. New Orleans, Louisiana, followed with a 10.6-percent increase to 59.8 percent. Atlanta, Georgia, fell 3.3 percent in occupancy to 60.5 percent, ending the week with the largest decrease in that metric.

Two markets experienced double-digit ADR increases: Oahu Island, Hawaii (+14.4 percent to US$204.44), and San Francisco/San Mateo, California (+10.8 percent to US$177.91). St. Louis, Missouri-Illinois (-5.2 percent to US$85.64), and Atlanta (-2.9 percent to US$80.96) reported the only ADR decreases for the week.

Three markets achieved RevPAR increases of more than 15 percent: Houston (+19.3 percent to US$58.43); Anaheim-Santa Ana, California (+17.9 percent to US$120.01); and New Orleans (+16.9 percent to US$57.83). Atlanta fell 6.1 percent in RevPAR to US$48.97, reporting the largest decrease in that metric, followed by St. Louis, which dropped 5.2 percent to US$60.62.

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Rachael Spann Urie
Director, Public Relations