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Luxury Hotel Room Rates Fall Due to Shift in Guest Mix

Demand Plateaus for High-Priced Resort Locations As Urban Hotels Make a Comeback
CoStar Analytics
August 8, 2023 | 7:19 P.M.

Luxury resorts have been hailed as a clear winner of the hotel industry recovery over the past few years. Pent-up demand from high-end travelers allowed operators of luxury-class hotels to increase room rates at unprecedented levels. Average daily rates, or ADRs, were 44% higher in the first six months of 2023 than in the same period in 2019.

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