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Related Turns to Gift Cards to Lure Luxury San Francisco Renters in Pandemic

Landlords Offer Gift Cards, Free Rent to Lure Renters Rather Than Drop Asking Prices
CoStar News
September 18, 2020 | 11:08 P.M.

Related California is testing the waters of San Francisco's luxury multifamily market with the debut of a high-end 550-unit apartment tower, and it's joined a growing number of landlords willing to pay renters to get them in the door.

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