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From volume to value: The new shape of group demand in UK hotels

Growth in group rates minimises average daily rate downturn amid weaker transient pricing
CoStar Analytics
September 9, 2025 | 6:00 AM

Average rates for the group segment offer some support in driving revenues, despite demand patterns being more volatile, according to the latest CoStar data.

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News | From volume to value: The new shape of group demand in UK hotels