Keith Hires has joined Greystone, a private, New York-based financial services and investment firm, as a managing director within the firm's portfolio lending group, where he will focus primarily on bridge and mezzanine lending products targeted to borrowers in the Southeast and Mid-Atlantic. Most recently, Hires served as a managing director at Guggenheim, where he was responsible for building a loan production platform for the company's Atlanta office. Prior to Guggenheim, Hires served as a managing director at Prudential Financial, where he was responsible for development of the Capital Markets and Fannie Mae programs for the Eastern Region covering offices in Atlanta, Washington, D.C. and New York City. Earlier in his career, Hires was a director in the multifamily division of Freddie Mac and a vice president at JE Robert Companies. In his career, Hires has executed transactions in excess of $7 billion.