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STR: US Hotel Results for Week Ending 27 February

In year-over-year comparisons, the industry’s occupancy was nearly flat (-0.2% to 64.2%). ADR was up 3.3% to $119.50, and RevPAR increased 3.1% to $76.76.
By HNN Newswire
March 3, 2016 | 8:15 P.M.

HENDERSONVILLE, Tennessee—The U.S. hotel industry reported mostly positive results in the three key performance metrics during the week of 21-27 February 2016, according to data from STR.

In year-over-year comparisons, the industry’s occupancy was nearly flat (-0.2% to 64.2%). Average daily rate for the week was up 3.3% to US$119.50, and revenue per available room increased 3.1% to US$76.76.

Among the Top 25 Markets, Los Angeles/Long Beach, California, posted the only double-digit rise in ADR (+15.7% to US$175.97) as well as the largest increase in RevPAR (+18.7% to US$146.47). Occupancy in the market grew 2.5% to 83.2%.

Three additional markets saw RevPAR increase by double figures: Anaheim/Santa Ana, California (+15.1% to US$112.00); Norfolk/Virginia Beach, Virginia (+11.9% to US$36.80); and Detroit, Michigan (+10.3% to US$61.63).

Norfolk/Virginia Beach (+6.7% to 48.7%) and Anaheim/Santa Ana (+6.6% to 78.9%) experienced the largest increases in occupancy.

Miami/Hialeah, Florida, reported the largest declines in each of the three key performance metrics. Occupancy in the market fell 7.8% to 83.7%; ADR was down 4.0% to US$242.58; and RevPAR dropped 11.5% to US$203.13.

No other market saw a double-digit decrease in RevPAR.

View the U.S. hotel review for the week ending 27 February.

Media Contacts:

Jeff Higley
VP, Digital Media & Communications
jhigley@str.com
+1 (615) 824-8664 ext. 3318

Nick Minerd
Public Relations Coordinator
nminerd@str.com
+1 (615) 824-8664 ext. 3305

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