In 1993, Marriott, Hilton, Accor, Hyatt and InterContinental Group, known as IHG, had a total of 19 brands. Fast-forward to 2025, and the five major hotel companies now feature nearly 180 brands and counting.
Are there too many hotel brands? What the data says
As the number of hotel brands has increased, corporate revenue has soared
CoStar Analytics
December 24, 2025 | 7:52 P.M.
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IN THIS ARTICLE
- Companies
- Marriott International
Accommodation and Food Services
- Accor
Accommodation and Food Services
- Hilton Grand Vacations
Accommodation and Food Services
- Hyatt Corporation
Accommodation and Food Services
- IHG Hotels & Resorts
Accommodation and Food Services