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Athleisure Battle Heats Up: Athleta To Open Stores on Lululemon’s Home Turf

Canadian Expansion Is Part of Parent Gap’s Plan To Double Revenue to $2 Billion in Three Years
Athleta is planning to expand into Canada beginning with two stores this year and adding 20 to 30 a year in coming quarters. (Athleta)
Athleta is planning to expand into Canada beginning with two stores this year and adding 20 to 30 a year in coming quarters. (Athleta)
By Jennifer Waters
CoStar News
April 20, 2021 | 9:59 P.M.

The athleisure wear gloves are off: Gap is expanding its Athleta brand into Canada, Lululemon’s home turf, wagering it can challenge a retailer that's popular in its own country in its first official venture outside the United States.

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