Brussels, March 30, 2010 - Brussels-based hotel management company The Rezidor Hotel Group announces a new milestone: Radisson is now the largest upscale hotel brand in Europe.
Radisson Blu Hotels & Resorts and Radisson Edwardian Hotels collectively offer 170 hotels and 38,079 rooms; followed by Hilton International with 146 hotels and 37,806 rooms; and Marriott with 86 hotels and 20,806 rooms.
“We are proud to finally have reached this leading position, a result of our strategic and ambitious business development, our creative marketing campaigns and our innovative service concepts at our hotels,” commented Olivier Jacquin, Senior Vice President of Marketing, Sales & Distribution at Rezidor, which manages Radisson Blu in Europe.
Full-service brand Radisson Blu (formerly Radisson SAS) has design heritage that dates back to Arne Jacobsen’s historic Royal Copenhagen, the world’s first designer hotel celebrating its 50th anniversary this year. Recent Radisson Blu collaborations with the likes of Matteo Thun, Adam D. Tihany and François Champsaur have resulted in standout design hotels in Zurich, Frankfurt and Paris.
Radisson Blu brand standards feature the “Yes I Can!” service concept, including Nespresso machines in business class rooms, 3-hour express laundry, Grab & Run breakfast, and complimentary high-speed internet access in all guestrooms.
While city-center business hotels remain a major component of the portfolio, Radisson Blu has also diversified considerably in recent years. New openings include spa resorts in Dubrovnik, Croatia and Cesme, Turkey; boutique hotels in Paris and Madrid; and “new breed” airport hotels featuring designer interiors and chic wine towers in Zurich and Stansted international airports.
Upcoming signature openings in 2010 will include the first Radisson Blu in Milan and the Radisson Royal Hotel Moscow, a historic renovation located in one of the city’s original “Seven Sisters” skyscrapers and featuring a destination spa, culinary cruises along the Moskva River, and over 1,200 works of original Soviet-era art.
For more information on Rezidor, visit www.rezidor.com