HENDERSONVILLE, Tennessee—Tampa-St. Petersburg, Florida, achieved the largest increases in both average daily rate and revenue per available room among the top 25 U.S. markets during August, according to data from STR.
The market’s ADR was up 33.4% to $115.26, and its RevPAR increased 46.4% to $72.46. Tampa hosted the 2012 Republican National Convention 27-30 August 2012.
Houston experienced the largest occupancy increase, rising 13.8% to 65.2%.
Overall, the U.S. hotel industry’s occupancy rose 2.8% to 67.8%, its ADR was up 4.3% to $107 and its RevPAR increased 7.2% to $72.55.
“The hotel industry snapped back in August after a tepid July. Driven primarily by an ADR increase of 4.3%, RevPAR rose 7.2 percent for the month, while occupancy grew 2.8 percent,” said Bobby Bowers, senior VP of operations at STR. “Because of an extra weekend day in August, demand showed a healthy increase, rising 3.4 percent, and supply growth inched up 0.6 percent. Not to mention, about eight of the Top 25 Markets ran occupancies of 80 percent or higher. We are now moving into the important fall meetings and conference season, and we’re hoping to see some strength in group numbers down the home stretch.”
Among the top 25 markets, New Orleans (-1.6% to 54.2%) and Miami-Hialeah (-1.2% to 72.3%) ended the month with the largest occupancy decreases.
Two markets, excluding Tampa-St. Petersburg, reported double-digit ADR increases: Oahu Island, Hawaii (+16.5% to $196.96), and San Francisco/San Mateo (+12.8% to $180.19).
Two markets, excluding Tampa-St. Petersburg, achieved RevPAR increases of more than 15 percent: Oahu Island (+20.9% to $177.33), and Houston (+18.8% to $58.38). None of the top 25 markets experienced a RevPAR decrease for the month.
Among the chain-scale segments, the luxury segment reported the largest occupancy increase, rising 4.2% to 75%, followed by the independent segment with a 3.4% increase to 66.1%.
The upscale segment (+4.8% to $117.16) and the upper-upscale segment (+4.7% to $148.07) ended the month with the largest ADR increases.
The luxury segment experienced the largest RevPAR increase, rising 8.8% to $188.17, followed by the independent segment (+7.7% to $72.68) and the economy segment (+7.1% to $34.51).