HENDERSONVILLE, Tennessee—The U.S. hotel industry experienced softer increases in all three key performance metrics during the week of 25 September-1 October 2011 due to tough year-over-year comparisons, according to data from STR.
Overall, the U.S. hotel industry’s occupancy rose 2.7% to 62.8%, its average daily rate increased 1.3% to US$101.14, and its revenue per available room finished the week up 4.1% to US$63.52.
“This week’s hotel performance was impacted by the tough comparison related to the timing of Rosh Hashanah, which fell on 29 September this year compared to 9 September last year,” said Chad Church, director of special services at STR. “The impact was most evident in the luxury and upper-upscale chain scales and in group-focused markets in the top 25 markets.”
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Among the chain-scale segments, the upper-midscale segment rose 4.5% in occupancy to 65.2%, reporting the largest increase in that metric, followed by the upscale segment with a 4% increase to 71.5%. Two markets experienced occupancy decreases: the luxury segment (-3.8% to 67.8%) and the upper-upscale segment (-2.1% to 70.8%).
The luxury segment (+3.2% to US$253.85) posted the largest ADR increase for the week. The midscale segment reported the largest ADR decrease with a 1.2% drop to US$73.69, followed by the upper-upscale segment with a 1.1% decrease to US$148.66.
Three segments experienced RevPAR increases of more than 5%: the upper-midscale segment (+7% to US$62.54); the independent segment (+6.4% to US$58.20); and the upscale segment (+6.3% to US$80.79). The upper-upscale segment fell 3.2% in RevPAR to US$105.24, posting the largest decrease in that metric.
Among the top 25 markets, Nashville, Tennessee, reported the largest increase in occupancy with a 13.8% jump to 66.9%, followed by Detroit, Michigan, with a 12.1% increase to 65.7%. New Orleans, Louisiana (-9.2% to 56.1%), ended the week with the largest occupancy decrease.
San Francisco/San Mateo, California, achieved the largest ADR increase, rising 13.3% to US$171.17. Dallas, Texas, fell 7.4% in ADR to US$86.19, posting the largest decrease in that metric, followed by Orlando, Florida, with a 5.8% decline to US$79.07.
Five markets experienced RevPAR increases of more than 15 percent: Nashville (+27.4% to US$65.75); Miami-Hialeah, Florida (+18.5% to US$84.97); Oahu Island, Hawaii (+16.8% to US$136.06); Norfolk-Virginia Beach, Virginia (+16.7% to US$44.73); and Detroit (+15.9% to US$51.81).
Source: STR
Source: STR
Source: STR