Conversations at the Americas Lodging Investment Summit 2026 revealed an industry deep into a structural reset, defined by distribution disruption, evolving consumer behavior and a sharpened focus on operating efficiency rather than only on top-line expansion.
ALIS 2026: Hotels shift focus to distribution control, cost discipline and experience‑driven demand
Industry leaders point to AI-driven discovery, changing traveler priorities and cost pressures as catalysts for operating reset
CoStar Analytics
February 2, 2026 | 5:43 P.M.
RELATED ARTICLES
This news story is available exclusively to CoStar subscribers.
Watch the video to learn how you can access industry leading CRE news and the data analytics you need to drive success.
This news story is available exclusively to CoStar subscribers.
Ready to Learn More?
Sign Up For a Personalized Demo.
Sign Up For a Demo To Learn More.
Already A Subscriber? Sign In