STR Analytics recently unveiled its latest diagnostic product: the Pulse report. Similar to Bandwidth and RevPAR Positioning Matrix (RPM) reports, Pulse reports are an annual subscription report delivered monthly.
For the first time, Pulse reports can now be bundled with Bandwidth and RPM reports at a special discount rate. Subscription rates for the bundle start at $920 a year. Bundles including a segmented Bandwidth upgrade start at $1,020 per year.
Pulse reports offer hotels a complete and quicker way to diagnose performance against a comp set, including new components such as RevPAR Velocity Tracking, RevPAR Gap Analysis and a monthly Comp Set Grade.
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| Click to download sample Pulse Report. |
RevPAR Velocity Tracking shows each day of the month, and whether or not that day’s RevPAR Index was higher or lower than the average of all the same day-of-week days in the previous twelve months. It lends a unique insight into whether specific day-of-week performance is growing market share or losing market share.
Arguably the most cutting-edge aspect of the Pulse report is the RevPAR Gap Analysis. RevPAR Gap Analysis shows users the actual gaps in monthly RevPAR between each competitor. RevPAR Gap Analysis helps users better understand the composition of their comp set and how it changes each month.
Monthly Comp Set Grades compare a hotel’s comp set to the average of other similar hotels’ comp sets across the U.S. It also looks at how the subject property fits within its own comp set. Monthly Comp Set Grades incorporate factors such as average ADR, OCC and RevPAR variances, room count variance, class variance, nameback percentage and average ADR fit into an overall grade, similar to a grade on a report card.
Essentially, six critical components are weighted and rolled-up into an overall “Pulse” score, which gives an instant indication of the hotel’s performance during that time period, and compares it to the previous month’s performance.
Pulse reports compliment the information users receive in Bandwidth reports and RPM reports. Now, all three reports can be bundled together into one subscription at a discounted rate.
To inquire about bundling Pulse reports in with your Bandwidth and/or RPM reports, please email concierge@stranalytics.com