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Will Samsung Make Cortland Apartments Smarter?

Electronics Giant Working With Apartment Company to Create Inegrated Appliances
July 6, 2018
When it comes to picking an apartment, surveys show renters really want in-unit washers and dryers and dishwashers. But do apartment hunters care about the appliance's brand?

Samsung and Cortland Partners are betting that they do.

The Korean electronics giant's U.S. arm and the fast-growing Atlanta-based apartment developer and owner recently formed a multi-year partnership to "integrate Samsung home appliances" into each of Cortland's new and renovated apartments in 20 cities across the United States. Cortland, which owns and manages 48,000 apartment homes, already is installing Samsung appliances in three communities in Houston and plans to put them in apartments soon in Dallas and Austin as well as in Tampa, Atlanta, Phoenix and Birmingham, Alabama.

"Samsung's partnership with Cortland Partners signals the role that a younger generation is playing in opening up a new era in connected appliances" said Tom Halford, a vice president in premium and builder brands home appliances at Samsung Electronics America.

The Samsung-Cortland hookup comes as developers and owners seek ways to integrate new technologies into their homes. Last month, CoStar News reported that Australian developer Caydon Property Group is in talks to bring Amazon's Alexa virtual assistant to its 8th and Cherry Street condominium project slated to break ground next year in Seattle. Caydon USA also is planning to integrate Alexa into The Midtown, a 27-story apartment development under way in Houston.

Appliances can be key selling points for an apartment project. Some 86 percent of renters won't lease an apartment that doesn't have a dishwasher, according to the 2017 National Multifamily Housing Council/Kingsley Renter Preferences Report. Having in-unit washers and dryers ranked second only to air conditioning as their most-desired amenities, according to, a national online resource for apartment hunters owned by CoStar Group..

At its new and renovated apartments, Cortland and its CASK Industries subsidiary, plan to install Samsung counter-depth refrigerators with French doors, dishwashers with hidden controls and stainless steel; slide-in ranges. CASK Executive Vice President Larry Laseter said the firm worked closely with Samsung to select the appliances with modern designs that would appeal to its renters.

"While the first packages of Samsung products selected do not connect to the Samsung app, there is an opportunity for Cortland to select these types of products for future communities," Laseter said.

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