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Second Hotel Coming to Miami Worldcenter

citizenM to join Marriott Marquis at 27-Acre Mixed-Use Downtown Project
August 29, 2018
Rendering courtesy of citizenM.

citizenM, a Netherlands-based hotel chain in the so-called affordable luxury sector, plans to open at Miami Worldcenter, one of the largest mixed-use developments currently under construction in the United States.

The 12-story, 348-room hotel will be situated next to the retail promenade at Worldcenter, a 10-block project on 27 acres in downtown Miami that developers assembled over a decade.

It will be the second hotel for the nearly $4 billion project, which will also include a 1,700-room Marriott Marquis.

citizenM has not disclosed room rates or a construction timeline, but its website describes the concept as a “hybrid hotel” and a “brand with an attitude” for travelers who want luxury accommodations in major cities at affordable prices.

At its New York Times Square Hotel, guests can stay this week for as low as $229 a night, which allows for free cancellation up to 48 hours of arriving, according to citizenM’s website. The company doesn't list different prices for varying kinds of rooms, saying "unlike other hotels, citizenM has no different types of rooms, we believe everyone should have the best."

It said it offers an array of modest luxuries, including high-tech amenities, designer furniture and spacious living areas. The Miami location will include about 2,000 square feet of co-working and creative meeting space, a rooftop bar, gym and swimming pool.

“With hotels in major international markets like New York, London, Amsterdam and Paris, the citizenM brand’s decision to come to Miami Worldcenter is a testament to downtown Miami’s emergence as a global city,” Nitin Motwani, managing principal for Miami Worldcenter Associates, said in a statement to CoStar News.

citizenM, founded in 2008, expects to double its existing portfolio in the next two years. It has about 40 hotels open or in development worldwide. The hotels also will be opening in Seattle, Boston, Los Angeles and San Francisco.

"citizenM's rollout strategy has always centered around following our guests – a group of modern travelers who frequent true live-work-play destinations within the world's gateway cities,” citizenM’s Ernest Lee said in a statement.

Earlier this month, Worldcenter developers completed the vertical construction of Paramount Worldcenter, a 569-unit condominium due to open next year.

Miami Worldcenter also will have a 444-unit apartment tower opening later this year, as well as a 47-story office tower with up to 600,000 square feet due to open in 2021.

The Hines real estate firm is building the office tower and has hired the CBRE brokerage to market it. Michael Harrison, senior managing director of Houston-based Hines, said earlier this year that the building would be ideal for Amazon if it chooses South Florida for its second headquarters.

Besides Hines and Marriott, other partners in Miami Worldcenter include the Forbes Co. and Taubman Centers Inc.

Paul Owers, South Florida Market Reporter  CoStar Group   
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