New Complex Near Atlanta to House Nearly All U.S. Porsche Operations Under One Roof, Including Test Track
Porsche Cars North America will build a new $100 million headquarters in the Aerotropolis, a redevelopment of the former Ford Motor Co. assembly plant in Hapeville, GA south of Atlanta. Groundbreaking is planned for this fall with a move-in date of second-half 2013.
The site near the new international terminal at Hartsfield-Jackson Atlanta International Airport is under contract for development by Jacoby Group, headed by Atlanta developer Jim Jacoby. It will office facilities for a work force that will eventually number 400 employees, including a technical service and training center, and a customer experience center that will feature a road course to test Porsche's high-performing vehicles.
Porsche, which has maintained its U.S. headquarters in the Atlanta metro area for 13 years, will move from its current site in Sandy Springs 18 miles north of Atlanta. The new site, chosen after a more than year-long search that also included several out-of-state locations, will bring together all major U.S. sales, after sales and financial services capacities under one roof, said Detlev von Platen, president and CEO, Porsche Cars North America.
The new headquarters will house Porsche Financial Services, Inc., and Porsche Business Services, Inc., both currently located in Lisle, IL. Other Porsche businesses will also be included in the future.
Ford's assembly plant in Hapeville, opened in 1947, was shuttered in 2006 as part of Ford's "The Way Forward" restructuring plan made public the same year. Jacoby Development, Inc. acquired the site in 2008 to develop Aerotropolis Atlanta, a mixed-use project of up to 6.5 million square feet.
Keeping Porsche in the area is a big win for the area, said Atlanta Mayor Kasim Reed.
"The Porsche crest will be a perfect welcome sign to greet the hundreds of thousands of visitors and guests that land each day at the world's busiest airport in Atlanta," Reed said.
"It also sends a strong message to our dealers and our customers that we believe in the strength of the U.S. market and its future growth," von Platen added. "At the same time, this decision demonstrates our commitment to the state of Georgia and the city of Atlanta to remain a vital part of this vibrant region."
Porsche Cars North America (PCNA), the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo, sold over 25,000 cars last year, up 33% over 2009. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, headquartered in Stuttgart, Germany.