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Porsche Breaks Ground On North American HQ

New Corporate Offices and Test Track Slated to Open In Early 2014
November 27, 2012
Porsche Cars North America broke ground on the automaker's 26.4-acre North American headquarters at Aerotropolis Atlanta, the redeveloped former Ford Motor Co. assembly plant in Hapeville, GA.


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Georgia Gov. Nathan Deal, Porsche President and Chief Executive Officer Detlev von Platen and other officials attended a groundbreaking for the plant first reported by CoStar when it was first announced in May 2011. The plant that will employ 400 workers and create 100 new jobs.

The car maker's expansion and new location at One Porsche Drive will consolidate U.S.-based Porsche employees from Porsche Cars North America as well as the company’s financial, business and consulting arms. The site will also include the Porsche Technical Training Center and the Porsche Customer and Driving Experience Center, featuring a 1.6-mile test track and handling circuit.

The company anticipates beginning operations in the first quarter of 2014. The company chose Aerotropolis Atlanta after a worldwide search for the best location to grow and showcase its brand. Proximity to Hartsfield-Jackson Atlanta International Airport was a key factor in the selection of Aerotropolis, owned and developed by Jacoby Development.

The Georgia Department of Economic Development, City of Atlanta, City of Hapeville, InvestAtlanta, Fulton County and Clayton County, assisted with the expansion. Blair Lewis, director of the Georgia Department of Economic Development’s Corporate Solutions team, led the project team.

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