Planet Fitness, a franchise of fitness centers based in Newington, NH, signed an 11-year lease for 20,000 square feet in South Towne Mall, located at 2301-2315 W. Broadway in Madison, WI.
The community center totals 225,417 square feet. LNR Partners Incorporated developed the property in 1983 and sold it to Lears & Company Incorporated in 2011, according to CoStar information. Other tenants at the center include Hobby Lobby and Dollar Tree.
Adam Dreier with Mid- America Real Estate - Wisconsin represented Planet Fitness. David Israel with Lears & Co., Inc. represented the owner in-house.