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Online Retailers Sundance, Sonos Mounting Expansion into Brick ‘n Mortar

Sundance Looking to Grow to 150 Stores; Sonos Planning First Store
January 18, 2016
A couple of traditional and popular catalog and online retailers are taking the plunge into brick-and-mortar retail. Robert Redford's Sundance Catalog is ramping up a retail store expansion after testing out the concept in the past couple of years. And online home audio systems purveyor Sonos is advertising an opening for a retail store director and other store positions for its first-ever, hands-on location.

Sundance Catalog Announces Retail Expansion


After opening two store locations last year, Sundance Catalog, an upscale women’s apparel, jewelry and home-design products retailer, announced bigger plans for up to 150 stores over the next several years.

The Robert Redford-led Sundance Holdings wants to extend its upscale indie-film Sundance “brand” to a national chain of brick-and-mortar stores.

Sundance Holdings told the New York Post that it will add three more stores soon to its existing portfolio of five stores. The article says to meet store expansion plans, Sundance Holdings will need to line up a financial or retailing partner.

This past November, the company opened a Sundance Store at NorthPark Center in Dallas and a store in Edina, MN, in September.

Famed actor and director Robert Redford founded Sundance Catalog in 1989.

Sonos Opening First Store in NYC


Sonos is advertising for retail positions for a “flagship” retail shop in Soho, NY. The online retailer offers home sound and theater systems. The Soho store would be its first interactive and personalized direct-to-consumer space.

“Nothing brings the power of Sonos to life like a mind-blowing, hands-on demo. It’s by far the most inspiring way to showcase our amazingly integrated listening experience and help customers quickly grasp what Sonos can bring to their homes and their lives. This is what the store is designed to deliver,” one Sonos job ad reads.

Variety magazine reported last week that the store will be located at 101 Green St., across from American Apparel and one-half block from an Apple store. A Sonos spokesperson told Variety that it plans to open the store sometime in 2016.

Sonos is a privately held company based in Santa Barbara, CA, with additional offices in Boston and Seattle, as well as in the Netherlands, United Kingdom, Australia, Germany and China.

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