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One Hot Ticket? Rooftop Cinema Club Coming to Houston's BLVD Place

Uptown Location is London-Based Firm's Fifth in U.S.
August 9, 2018
BLVD Place in Houston

On a rainy day with a high temperature over 90 degrees, London-based Rooftop Cinema Club announced its first Houston theater on the roof of BLVD Place in Uptown at the corner of Post Oak Boulevard and San Felipe.

The open-air venue plans to offer sunset screenings of recent releases and cult classics alongside food, craft cocktails and cozy seating. Set to open in October, the cinema intends to provide headphones during films to cut out the hustle and bustle of the street below and allow for conversation by simply removing them. Tickets start at $17 per person for a single deck chair.

"Uptown’s skyline and the BLVD Place location are a perfect fit for our film experience," Rooftop Cinema Club founder Gerry Cottle Jr. told KHOU. "We’ve found that moviegoers don’t always want to sit quietly in a large dark room, but instead make it an experience they can share with friends and family."

Houston marks Rooftop Cinema Club’s fourth U.S. city to open following its international expansion from London, where it began in 2011. The first U.S. venue was opened in New York followed by two in Los Angeles and one in San Diego that opened in April 2018.

Houston is markedly different than the company’s other U.S. expansions. Unlike New York, Los Angeles and San Diego, Houston has a humid subtropical climate. Average temperatures are over 85 degrees six months of the year, and the city averages 50 inches of rainfall a year. The other cities also do not ever average high temperatures over 85 degrees and receive far less rainfall, according to the National Oceanic and Atmospheric Administration. That could affect the outdoor theater's bottom line.

Kyle Hagerty, Houston Market Reporter  CoStar Group   
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