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Mixed-Use Project Planned For W. Hollywood

Former Movietown Plaza Site to Emerge As Residential-Retail Center
February 12, 2014
Developer AvalonBay Communities (NYSE: AVB) has partnered with architecture firm MVE & Partners to design a multifamily project on three acres in West Hollywood, CA.

Avalon West Hollywood project at Poinsettia Drive and Santa Monica Boulevard will consist of two market-rate apartment buildings and one income- and age-restricted building.

The project will rise at the former Movietown Plaza site, a strip center that was demolished last month.

The project will include a total of 371 apartment units over subterranean garages, the redeveloped property will include 32,300 square feet of retail space, including a 14,500 square-foot specialty market space.

Two of the buildings will be built to achieve LEED Silver certification, and the income- and age-restricted building will be built for LEED Gold certification. The project is scheduled to break ground by early spring, with completion of the first phase slated for spring 2016 and the second phase for fall of that year.

"By providing a combination of neighborhood-serving retail, public plazas, affordable housing and market-rate apartments, Avalon West Hollywood will place residents in close proximity to jobs, retail and entertainment, reducing the reliance on the automobile for the entire community," said Mark Janda, vice president of development for AvalonBay.

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