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HFF Atlanta Hires First Hospitality Broker

Firm Grabs Chris Dewey from Rival JLL to Expand Hotel Investment Advisory Team
June 1, 2018
HFF made a bold move this week by hiring away hotel sales star Chris Dewey from rival Jones Lang LaSalle. Dewey is the first-ever hospitality broker in HFF's Atlanta office.

The hire allows HFF to expand its national hotel investment advisory team in the Southeast at a point when hospitality property sales are expected to perk up after a stagnant past couple of years following a record clip in 2013-2015.

"We're prepared to see a lot more sales activity in all sectors of hospitality in the second half of the year," Dewey told CoStar News. That goes for limited-, select- and full-service hotels, he added.

In fact, HFF will bring several Southeast hotels to the sales market in the next couple of months, Dewey noted.

Hotel sales activity will increase over the next six months as investors try to stay ahead of additional interest rate increases and become more cognizant of how the recent tax reform bill will impact their business, Dewey said. "Also, investment horizons are here, especially among those who have held properties four, five or six years," he added. "It's time to get out."

Dewey has a feel for sales cycles, having been in the hotel sales business for 18 years. He's worked on close to 200 transactions with an aggregate total of $1 billion. "Chris will be a great addition to our national hotel investment advisory team, given his vast knowledge and experience within the hotel space and his deep relationships within the industry," said Daniel Peek, senior managing director and head of HFF's hotel investment advisory team.

Dewey's addition brings HFF closer to its goal of building out its platform and product offerings in each of its 26 offices, said Richard Reid, senior managing director and co-head of HFF Atlanta.

For Dewey, "the time was right" to leave JLL after 14 years for HFF. "It was a tough decision to leave; I wasn't looking. HFF started talking to me about a year ago," he said.

While with JLL's hotel and hospitality group, Dewey represented AB Real Estate and Sage Hospitality in its 2015 sale of a 584-key portfolio in Denver, and advised Mercury Investment in the 2006 sale of nine Hampton Inn hotels for a total of $100 million.

His connections to JLL will remain strong, though. His wife Brooke Dewey is one of JLL Atlanta's top agency leasing brokers.

Tony Wilbert, Atlanta Market Reporter  CoStar Group   
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