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Dallas' Craig Hall Hopes to Develop DFW's Next Klyde Warren Park in Fast-Growing Suburb

Dallas-based Developer, Who Helped Turn Klyde Warren Park Into a Reality Connecting Uptown to the Dallas Arts District, Wants to Build Another Park Next to The Star in Frisco
May 9, 2018
Pictured: Dallas developer Craig Hall.

Plans are beginning to take shape to develop the next Klyde Warren Park along the northern edges of Hall Park adjacent to Frisco Station and Jerry Jones' prized world headquarters of the Dallas Cowboys, The Star in Frisco.

The park, which will be a similar size to the 5.2-acre Klyde Warren Park in downtown Dallas, will sit along the north end of Hall Park at Warren Parkway, connecting The Star in Frisco to Hall Park to Frisco Station. The green space is expected to bring even greater prosperity to the projects along the Dallas North Tollway corridor, which is being well-marketed by economic development gurus as the '$5 Billion Mile.'

"We are looking to create something similar to Klyde Warren Park," Dallas developer Craig Hall told CoStar News. "We don't want to create silos, but bring our property, along with The Star and Frisco Station, into one big community."

The idea behind Klyde Warren Park 2.0 in Frisco is meant to bring a variety of real estate uses together to create a corporate magnet and destination between the three properties, which includes the Dallas Cowboys world headquarters at The Star in Frisco and Frisco Station, which is being developed by a partnership between Hillwood, VanTrust Real Estate and The Rudman Partnership.

"The City of Frisco wanted to do something new and exciting and our neighbors in the private sector were also excited," Hall said. "Our goal is to increase the pie, which is sort of the Texas way."

The details of the partnership were not immediately available because plans are still taking shape. But the park is part of a larger redevelopment project for the 162-acre Hall Park, which has historically been an office park before Hall announced he wanted to bring mixed real estate uses to the sprawling campus-like environment.

The redevelopment plans are still being finalized by Hall Group, which is based in Dallas and Frisco, and is Hall's development arm behind Hall Park.

The addition of the community park, as well as plans to build apartments, at Hall Park stem from Hall's announcement last year that he planned to cater to more than office space in Frisco by adding apartments and play-type uses to the mixed-use equation of the park.

Those plans take Hall Park to its next chapter of development following rapid growth over the decades, taking the one-time fields housing 40 to 50 head of cattle on a mud field in the 1990s to 17 office buildings with sculptures spotting the horizon of the sprawling 162-acre office park. Currently, Hall Park houses 10,000 employees from hundreds of businesses operating in the former office park.

Last year, Hall added a retail center anchored by Newk's Eatery and other restaurants to the park upon requests for more eateries in the campus. The plans for redevelopment will continue to evolve from what has already begun to take place in Hall Park, he said.

And this park -- Klyde Warren Park 2.0 -- will help take Hall Park to its next iteration, Hall said.

"Over the last 20 years, office parks have become less relevant," Hall told CoStar News. "We have seen that walkability is important. People don't want to drive their cars to a suburban place and park, they want to be part of the action."

The end result for Hall Park will be a live, work, and play environment, much like developer Fehmi Karahan's $3.2 billion Legacy West, he added.

"This is more the direction we will tend to go, with a lot of options as to how to make it happen," Hall said. "We probably have another 25 to 30 years of construction to go at Hall Park."


Candace Carlisle, Dallas-Fort Worth Reporter  CoStar Group   

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