Brokers Launch New Tenant Rep Firm

Six area brokers from Studley and Boyd Partners have formed a new tenant rep firm called Serten Advisors. The new firm, which is based in Tysons Corner, is headed by managing principals Steven Hubberman and Paul Schweitzer, both formerly with Studley, and Kirk Boyd, formerly with Boyd Partners and Cushman & Wakefield before that.

Also joining the new firm are Bob Walker and Cullen Malone, both from Boyd Partners, and Chris O’Brien and Adam Schindler, both from Studley.

"Dots on a map don’t add value, it’s the intellectual capital that we provide that is most important," Boyd told CoStar news. "We like to think we’re building a better mouse-trap when it comes to tenant advisory in this current economic and market environment."

The new firm hopes to provide a broad scope of tenant services "without the impositions, conflicts, mandates and/or politics that sometimes go with being with a publicly-traded or broad based multi-disciplinary company," added Hubberman.