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101 Marietta Lands International Digital Security Firm

Nagra Kudelski Moving From Midtown to Full Floor at Downtown High-Rise
February 13, 2018
On the day city leaders and developers feted Midtown Atlanta, Downtown quietly scored a major coup and lured away a digital security company.

The Dilweg Cos., owner of 101 Marietta, confirmed that NAGRA, a Kudelski Group company and the world's leading independent digital security and content protection firm, will move to the Downtown office tower in April. NAGRA, which signed a six-year lease, will relocate from 938 Peachtree St. in Midtown - currently emblazoned with a "NAGRAVISION" sign.

Cheseaux, Switzerland-based NAGRA/Kudelski is known for providing digital security for Android TV-based 4-K set-top boxes.

The move sends a message to the marketplace that Downtown is a legitimate and less-costly alternative option for tech and creative companies that typically congregate in Midtown.

Jerry Banks, managing director at Dilweg, said the NAGRA lease continues the momentum the Durham, NC, company and landlord representative CBRE have created at 101 Marietta, formerly known as Centennial Tower because of its proximity to Centennial Olympic Park.

"This innovative company is a great addition to our growing tech roster at the building, and its commitment is indicative of the shift we are seeing toward Downtown Atlanta within the office sector," Banks tells CoStar News. "We are confident that 101 Marietta Street's amenities, advantageous location and energized atmosphere will continue to be a strong draw for top talent across the metro area."

Midtown has been Atlanta's tech star, scoring the new headquarters of NCR Corp. and new locations of Honeywell and several innovation centers. At today's Midtown Alliance Annual Meeting, Mayor Keisha Lance Bottoms and developers including North American Properties' Mark Toro lauded Midtown's success. Downtown, in contrast, has mostly been passed over by tech companies.

"Midtown is having a moment, with new job announcements every week...Anthem, NCR, Pandora and who knows? Maybe Amazon and Apple," Toro said in prepared remarks he posted on Twitter before his speech.

But now Downtown is appealing to cool companies, too, as Midtown office rents rise and eclipse perennial powerhouse Buckhead. Moreover, it's often easier and quicker to access West Midtown from Marietta Street than from parts of Midtown east of the Downtown Connector.

NAGRA committed to a six-year lease for a full floor, or 19,556 square feet, at 101 Marietta. Work is underway on the eighth floor for the build-out of NAGRA's new space, according to a building permit filed with the city of Atlanta.

Bennett Gottleib and John Thornton of Capital Real Estate Group represented the tenant in the lease. Chris Port and Katherine Lynch of CBRE represented the landlord.

In another win for downtown, RIB Americas is heading to a building in the shadow of 101 Marietta. The firm that creates software and BIM programs for the construction management industry, leased a small spot, about 3,452 square feet, at 83 Walton St. and will relocate from Northpark, according to CoStar research.

Tony Wilbert, Atlanta Market Reporter  CoStar Group   
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